No matter how much we want to fight for this audience, they are still different audiences!
2021-09-30 23:32
On September 27, at the annual «Astana Media Week», Deputy General Producer of NTV Broadcasting Company JSC Vadim Takmenyov expressed his opinion at an online conference on the topic «Media development strategies»
«No matter how much we want to fight for this audience, they are still different audiences. As the practice of NTV shows, which goes online through its resources, we see that every year the NTV website, which is still #1 among the «News and Politics» category, reaches 20 million views, about 15 million subscribers. We understand that the television content that we deliver through these resources is consumed by our television audience, which is identical with the audience that subscribers to the NTV website. This is an audience that watches TV from time to time and uses Internet resources» says Vadim Takmenyov.