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Yerlan Bekkhozhin: previously, we led the audience, but now, on the contrary, the audience leads us.

On September 27, at the annual «Astana Media Week», the chairman of the «Khabar Agency» Yerlan Bekkhozhin expressed his opinion at an online conference on the topic «Media development strategies»

«In addition, the audience begins to understand that they are becoming more significant online. Previously, we led the audience, but now, on the contrary, the audience leads us. We are trying to satisfy its needs and requests as much as possible. I don't know how correct this is. I think that these are the consequences of the fact that we all became rating addicted. It turns out that the audience dictates trends for genres in programs and videos. The number of social media users is increasing every year. Accordingly, the amount of genre content is also increasing. It's not about the fact that a person from «TV» has gone to a gadget. But that the person moved to social networks along with the content» said the chairman of the «Khabar Agency»

To find out what conclusion speakers of the online conference came to, we recommend watching the full video at https://www.youtube.com/watch?v=0gahoFyqGCU

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