Ministry of Information and
Social Development of the
Republic of Kazakhstan
Social Development of the
Republic of Kazakhstan
ASTANA MEDIA WEEK
OCTOBER 26-28th 2022
NEW AGE - NEW MEDIA
Astana Media Week is an annual event in the field of media and journalism, uniting state, independent, professional and new media of Kazakhstan, with the aim of developing the local media industry and promoting business relations in it.
For the sixth year now, heads of departments and international experts, influencers and visionaries of the industry have been meeting at the main media communication platform of the country to discuss topical issues, establish contacts, present ideas for the upcoming media year and navigate future trends.
For the sixth year now, heads of departments and international experts, influencers and visionaries of the industry have been meeting at the main media communication platform of the country to discuss topical issues, establish contacts, present ideas for the upcoming media year and navigate future trends.
ASTANA MEDIA WEEK
SELLERS
television and digital content
LOCAL
national and regional MASS MEDIA
FOREIGN
TV channels
CUSTOMERS
television and digital content
PRESS SECRETARIES
employees of the press services of central and local government agencies
international TV- Movie and media industry
PROFESSIONALS
PARTICIPANTS
PROGRAM
Day 1. TRUST IN THE NEW REALITY
26.10.2022
26.10.2022
09:00−10:00 Gathering of guests
10:00−11:30 Plenary session "New age - New media"
- Alikhan Smailov - Prime Minister of the Republic of Kazakhstan
- Aida Balayeva, Deputy Head of the Presidential Administration of the Republic of Kazakhstan
- Darkhan Kydyrali, Minister of Information and Public Development of the Republic of Kazakhstan
- Sayasat Nurbek, Minister of Science and Higher Education of the Republic of Kazakhstan
- Khassod Amgalan, Meta
- Anastasia Panina, Tik Tok
Moderator: Lyazzat Tanysbay, Chairman of the Board of JSC "RTRK "Kazakhstan"
Concert hall
(discussion areas)
(discussion areas)
11:30–12:30
PANEL SESSION: UNIFIED RESPONSES TO COMMON CHALLENGES
- Ahmed Ismailov, Executive Director of the Media Development Agency of the Republic of Azerbaijan
- Nozima Davletova, Director of the UZ Mass Media Fund
- Asadjon Khodjayev, Director of the Agency for Information and Mass Communications of Uzbekistan
- Mederbek Shermetaliev, Director of the Kyrgyz National News Agency "Kabar"
- Robert Muradyan, Executive Director of the Teleradiocomplex media holding of the President of the Republic of Kazakhstan
- Berik Uali, Chairman of the Board of JSC Khabar Agency
Moderator: Askar Omarov, Director of the RSI "Central Communications Service" under the President of the Republic of Kazakhstan
12:30–13:30
PANEL SESSION: MEDIA MEASUREMENTS. INTERNATIONAL TRENDS IN THEIR DEVELOPMENT AND THE POSSIBILITY OF IMPLEMENTATION IN KAZAKHSTAN
- Sakal Mesut, General Manager for Central and Eastern Europe and the Middle East, KANTAR Media Department, online
- Rolf Müller, Global Director of Business Development Media Measurement at GfK (Switzerland) online
- Joanna Kopec, Nielsen Research & Insight Lead, online
- Andrey Boyarinov, General Director of JSC "MEDIA HILLS" (MediaHills), online Ilmurad Dzhumaev, General Director of VI Kazakhstan, Head of "Video International - Kazakhstan" LLP, online
- Kanat Iskakov, Chairman of the Information Committee of the Ministry of Information and Social Development of the Republic of Kazakhstan Lyazzat Tanysbay, Chairman of the Board of JSC "RTRK "Kazakhstan"
- Kanat Sakharia, General Director of LLP "MEDIA HOLDING "ATAMEKEN BUSINESS"
- Dilmurad Rakhimov, Managing Director of International Media Service
- Oleg Borodulin, First Deputy Director of TVMedia Advertising Agency
Moderator: Kemelbek Oishybaev, Head of the ALE "National Media Association"
14:00–15:00
PANEL DISCUSSION: THE FUTURE OF ANIMATION AND CHILDREN'S CONTENT IN KAZAKHSTAN
- Kymbat Doszhan, Director of the TV channel "Balapan"
- Yesen Yeleuken, TV presenter and founder of the Jaidarman motion
- Zhanibek Nurbekuly, Director of the Creative Association "Kazakh animation"
- Serik Baltabayev, Director of RIO ANIMATION studio
- Qasiet Saqiolla, Animation director
Moderator: Makpal Zhumabay, Media expert
15:00–16:00
PANEL DISCUSSION: LOCAL CONTENT IN DIGITAL - WAYS TO MONETIZE INTERNET RESOURCES
- Yeldos Nashirali, Chairman of the Board of JSC "Kazcontent"
- Yerbol Azanbek, CEO of Qazaq Media Group, Chairman of the Management Board of "Kazaq Media Association"
- Yerbol Serikbay, Founder of Baribar.kz
- Samal Ibraeva, Founder of Ulysmedia.kz
- Zhalgas Yertay, Mediaexpert
- Alan Ibrahim, CEO agyn.tech (CAAA)
- Kairat Shaikhiev, Director at Zakon.kz
Moderator: Yevgeny Kochetov, General Director of the Corporate Fund "Media Development Fund", media expert
16:00–17:00
PANEL DISCUSSION: THE EVOLUTION OF THE BLOGOSPHERE
- Daulet Toleutayuly, TV presenter, public figure (online)
- Layla Sultankyzy, Journalist, media manager
- Orken Kenzhebek, Journalist-blogger
- Syrym Itkulov, Political scientist, media manager, Editor-in-Chief of ARBAT Media
- Askhat Nurmashev, Founder of the Asar-ume Charitable Foundation
- Aina Dosmagambetkyzy, Author of online SMM courses in Kazakh language
- Yakov Fedorov, Travel blogger, researcher
Moderator: Dina Tolepbergen, TV Presenter of the KTK TV channel
Central communications service (workshops and presentations)
11:30–12:30
IMMERSIVE EXPERIENCE TO EXPLORE VIRTUAL WORLD AND ADVOCATE FOR METAVERSE
Khassod Amgalan (Harry)
12:30–13:30
TIKTOK ERA
Anastasia Panina
14:00–15:00
PARTNER SESSION: SPORTS COMMENTARY AND ITS ROLE IN TV
- Nagy Bakhytbekov, director of QAZSPORT TV channel
- Yesey Zhenisuly, Commentator
- Sergey Railyan, sports commentator
- Erik Ersyn, Commentator
- Maulen Yermuhamed, sports commentator
15:00–16:00
PR-GAME AND MASTER CLASS - CRISIS SIMULATION
Nazym Zhangazinova, PR and communications expert
Conference hall,
21st floor
(media education)
21st floor
(media education)
11:30–12:30
LECTURE: COURSERA FOR MEDIA
Rauan Kenzhekhanuly, General Director of "Bilim Media Group", Coursera Regional Partner
12:30–13:30
CLOSED PITCHING
JSC "Khabar Agency"
for production companies on youth projects
JSC "Khabar Agency"
for production companies on youth projects
14:00–15:00
TIKTOK FOR CONTENT MAKERS
-
15:00–16:00
NICKELODEON TV CHANNEL PRESENTATION
Speaker: Maxim Prokhorov, Senior Director for the development of children's brands and the production of children's and family content
16:00–17:00
PRESENTATION OF INFORMATION PORTAL TURANEWS.KZ
Almas Tokabayev, Representative of the portal
Day 2. PROFESSIONALISM IN THE NEW TIME
27.10.2022
27.10.2022
Concert hall
(discussion areas)
(discussion areas)
09:00–10:00
PANEL SESSION: CRISIS COMMUNICATIONS AND CONFIDENCE BUILDING
- Aigerchinova Zhyldyz, Head of the press service of the Ministry of Health of Kyrgyzstan
- Aibek Smadiyarov, Official Representative of the Ministry of Foreign Affairs of the Republic of Kazakhstan
- Kaisar Zhumabayuly, Advisor to the Executive Director of the President of the Republic of Kazakhstan
- Elnara Bainazarova, Press and Communications Advisor of the Office of the UN Resident Coordinator in Kazakhstan
- Marzhan Elshibayeva, Executive Director of Kaspi.kz
- Bakhyt Amanzholkyzy, Director of SDU Marketing Department
Moderator: Daniyar Kosnazarov, International Expert, Head of Marketing and Communications KPMG Caspian
10:00–11:00
PANEL SESSION: NEW HORIZONS OF THE SERIES INDUSTRY
- Berik Uali, Chairman of the Board of "Khabar Agency" JSC
- Lyazzat Tanysbay, Chairman of the Board of JSC "RTRK "
- Kazakhstan"
- Kurmanbek Zhumagali, General Director of the TV channel "Channel 31"
- Ai-Kerim Samalbekkyzy, producer of the TV series "Akzhauyn"
- Gulnur Mamasaripova, Director, producer, screenwriter, Director of "GGCINEMA"
Moderator: Alexander Aksyutyts, General Director of LLP "Editorial Office of the newspaper "Express-K"
11:00–12:00
PANEL SESSION: TRANSFORMATION OF PROFESSIONAL COMPETENCIES OF JOURNALISTS
- Thomas Helm, Media Analyst, Head of Oliver Schrott Communications, online
- Dana Nurzhigit, Deputy of the Senate of the Parliament of the Republic of Kazakhstan
- Yerlan Abil, Rector of the Academy of Public Administration under the President of the Republic of Kazakhstan
- Anuar Zhangozin, President of JSC "Center for International Programs"
- Zhaina Slambekkyzy, Director of Khabar TV channel
- Alibek Kisybay, Advisor to the Chairman of the Board of Kazakhstan Institute of Social Development "Rukhani Zhangyru"
- Askhat Yerkimbay, media coach
Moderator: Moldiyar Yergebekov, Associate Professor, PhD, media expert
12:00–13:00
PANEL SESSION: TRANSFORMATION OF PRINTED PUBLICATIONS
- Lev Tarakov, editor-in-chief of "Vremya" newspaper
- Dauren Kuat, Chief Editor of "Kazakh Literature" newspaper
- Srail Smail, Editor-in-Chief "Jas qazaq"
Moderator: Aibyn Shagalak, Editor National Geographic Qazaqstan
14:00–15:00
PANEL SESSION: ISSUES OF MODERN RADIO BROADCASTING
- Yessbolat Aidabosyn, Head of the Radio "Zhetysu"
- Kaldybek Zhaisanbay, Producer, program director of Lux FM Mira Madali, Directorof ORDA.FM
Central communications service (workshops and presentations)
09:00–10:00
SESSION: ADVERTISING MEDIA MARKET OF RK: CURRENT SITUATION, PROSPECTS AND DEVELOPMENT DRIVERS
- Ilmurad Dzhumaev, General Director, VI Kazakhstan, online
- Marina Kolesnikova, Founder of AMS agency, online Oleg Borodulin, First Deputy Director, TVMedia Advertising Agency
- Dilmurad Rakhimov, Managing Director at International Media Service
- Marina Buzubayeva, Director of TV Media Digital Sail Alan Ibraim, CEO agyn.tech
- Evgeny Volkov, CEO of aitudala.kz
- Kuat Bakhridinov, General Director of Nur.kz Internet Portal LLP
Moderator: Anna Tyutkova, Executive, Director of the ALE "Central Asian Advertising Association"
10:00–11:00
HOW ARE PODCASTS GAINING MARKET SHARE? SUCCESS FORMULAS
- Narikbi Maksut, Founder of Narikbi.live podcast (online)
- Kanat Beisekeyev, director, cameraman, screenwriter, director of the Zamandas podcast.pod
- Marina Sharipova, blogger, author of the courses on podcasting
Ainel Amirkhan, Author of the podcast OY-DETOX Nurzhan Yerkinuly, TV- and radio-hosting podcast Koztied
Moderator: Murat Abenov, public figure
11:00–12:00
META EDUCATION
Tsenguun Bat-Enkh
12:00–13:00
OZINSHE ONLINE CINEMA PRESENTATION
Sandugash Kenzhebayeva, the head of the OZINSHE Project
14:00–15:00
PUBLIC-TALK: YOUTUBE - OPPORTUNITIES AND PERSPECTIVES
- Dinara Satzhan, TV presenter, author of the YouTube project DINARA SATZHAN
- Kairat Nurmugambetov, Journalist, founder of the Bionicle Media project
- Galymzhan Zhankulov, Producer/resident of Qazaq Stand Up
- Aizatullah Hussain, Videographer, founder of the OZEN music platform
- Yesen Yeleuken, TV presenter and founder of the Jaidarman motion
- Yerkebulan Kurishbayev, General Producer of QARA Studios and the OYU project
- Alexander Melentyev (Samson), YouTube Producer
Moderator: Muhamedzhan Yerbolat, Deputy Chairman of the Board of KAZHLU
Conference hall,
21st floor
(media education)
21st floor
(media education)
09:00–11:00
FORUM OF EDITORS-IN-CHIEF
Plenary session: "Cooperation between traditional and new media"
Plenary session: "Cooperation between traditional and new media"
- Yerzhan Zhaubay, editor-in-chief of "BAQ.kz" website
- Azamat Kenesuly, director of the Abay" Channel "
- Shamshidin Pattev, general director of "Kazakh Gazettery" LLP
- Zhanarbek Ashimzhan, director of the magazines" Zhuldyz", "Prostor"," Syn" (Criticism)
- Zhanakhmet Agibayev, general director of "Turkestan" TV channel
- Amangeldy Kurmet, editor-in-chief of "Aykyn" newspaper
- Meirzhan Alibek, Deputy General Director of "Channel 7" TV channel
- Bakyt Shoyinbek, editor-in-chief of "Zhibek Zholy" TV channel
- Zhainagul Tolemis, journalist, adviser to the general director of "Media Development Fund"
Moderator: Bibigul Zheksenbai, President of the Club of Chief Editors
11:00–12:00
SESSION: STATUS OF A JOURNALIST: EXPECTABILITY AND PRACTICE OF APPLICATION
- Nurtore Zhussip, Journalist, Deputy of the Senate of the Parliament of the Republic of Kazakhstan
- Tulepbergen Meirambek, Journalist, Deputy of the Majilis of the Parliament
- Zhasulan Umiraliev, Director of the Department of State Media Policy Ministry of Information and Social Development of the Republic of Kazakhstan
- Bibigul Zheksenbay, President of the club of chief editors
- Tamara Kaleeva, President of the International Foundation for the Protection of Freedom of Speech "Adil Soz";
- Birzhanova Gulmira, Lawyer, PF "Legal Media Center"
- Marat Bashimov, Chairman of the Public Council of the Anti-Corruption Service
- Olga Didenko, media lawyer at Internews-Kazakhstan
- Naziya Zhoyamergen, President of the "Foundation of Turkic Speaking Journalists"
Moderator: Maxim Rozhin journalist, public figure, photographer
12:00–13:00
REGIONAL MEDIA FORUM CASE STUDY:
1) "TV BRANDING AND ON-AIR PROMOTION"
2) ON AIR PROGRAMMING
1) "TV BRANDING AND ON-AIR PROMOTION"
2) ON AIR PROGRAMMING
1) Konstantin Kharlamov, Director of Jibek Joly TV channel
2) Ilham Ibragimov, Deputy Chairman of the Board of JSC "RTRK "Kazakhstan"
2) Ilham Ibragimov, Deputy Chairman of the Board of JSC "RTRK "Kazakhstan"
15:00–17:00
1) ALTERNATIVE MONETIZATION: YOUTUBE TRENDS AND OPPORTUNITIES
2) MASTER CLASS: "CONTENT PROMOTION"
3) PRINT MEDIA DEVELOPMENT
2) MASTER CLASS: "CONTENT PROMOTION"
3) PRINT MEDIA DEVELOPMENT
1) Moldir Dyusekina, Director of the Directorate of Internet Projects of the Khabar Agency
2) Aydin Dyusembaykyzy, Director of Digital Department of RTRK "Kazakhstan" JSC
3) Kambar Akhmetov, Director of "Saryarqa Aqparat" media holding
2) Aydin Dyusembaykyzy, Director of Digital Department of RTRK "Kazakhstan" JSC
3) Kambar Akhmetov, Director of "Saryarqa Aqparat" media holding
Day 3. CONTINUOUS DEVELOPMENT
28.10.2022
28.10.2022
-
10:00-13:00
OPEN PITCHING
for production companies
(Large recording studio)
for production companies
(Large recording studio)
The host: Daryn Olzhabay
16:00–19:00
URKER AWARD CEREMONY
FOR THE BEST ACHIEVEMENTS IN THE FIELD OF PRINT, RADIO, INTERNET JOURNALISM
(cinema concert hall)
FOR THE BEST ACHIEVEMENTS IN THE FIELD OF PRINT, RADIO, INTERNET JOURNALISM
(cinema concert hall)
Central communications service (workshops and presentations)
10:00–13:00
SEMINAR SERIES FOR PRESS SECRETARY
1) LEARNING DIGITAL LITERACY
2) WHAT COMPETENCES ARE NECESSARY FOR THE CORRECT INTERACTION WITH THE PRESS: WHAT TO TALK ABOUT AND WHAT TO BE SILENT ABOUT, HOW TO RESPOND TO PROVOCATIONS
3) THE 15 MINUTE RULE: HOW A QUICK RESPONSE IN CRISIS SITUATIONS REDUCES FAKES
1) LEARNING DIGITAL LITERACY
2) WHAT COMPETENCES ARE NECESSARY FOR THE CORRECT INTERACTION WITH THE PRESS: WHAT TO TALK ABOUT AND WHAT TO BE SILENT ABOUT, HOW TO RESPOND TO PROVOCATIONS
3) THE 15 MINUTE RULE: HOW A QUICK RESPONSE IN CRISIS SITUATIONS REDUCES FAKES
1) Aurora Lee, partner manager Government, Politics and Advocacy, Meta
2) Daniyar Kosnazarov, International Expert, Head of Marketing and Communications KPMG Caspian
3)Akerke Berlibay, Communicator, PR strategist (politics, public administration), media trainer
2) Daniyar Kosnazarov, International Expert, Head of Marketing and Communications KPMG Caspian
3)Akerke Berlibay, Communicator, PR strategist (politics, public administration), media trainer
13:30–15:00
MEDIA ETHICS, NEW ETHICS, TRUST: NORMS OF MODERN TIMES
Moldiyar Yergebekov, Asociated Professor, PhD, Media Expert
topic:
Yessengul Kapkyzy, Editor-in-Chief of MINBER.KZ
PRESENTATION OF THE "BEST PRESS SECRETARY" AWARD
Moldiyar Yergebekov, Asociated Professor, PhD, Media Expert
topic:
Yessengul Kapkyzy, Editor-in-Chief of MINBER.KZ
PRESENTATION OF THE "BEST PRESS SECRETARY" AWARD
Conference hall,
21st floor
(media education)
21st floor
(media education)
10:00–13:00
CLOSED PITCHING JSC "RTRK "KAZAKHSTAN" for TV series production companies
EVENT PARTNERS
VIDEO RECORDING
CONTACTS
ORGANIZATIONAL ISSUES
e-mail: org@astanamediaweek.kz
CONTENT MARKETING ISSUES
e-mail: content@astanamediaweek.kz
